Pricing
One Platform. Three Tiers.
From $149/mo. Every plan includes a 30-day free trial and role-based access for your team — Pro seats 10, Advanced is unlimited. No charge until the trial ends. Cancel anytime.
Core
For solo operators drowning in manual work
- Up to 3 users
- Accounts Payable
- Accounts Receivable / Layaway
- Supplier portal integrations
- Up to 5 supplier portals
- Smart Supplier Setup
- Bound Book automation
- Auto-Acquisitions
- Banking (Plaid)
- Smart transaction rules
- Financial Oracle
- Email Blasts
- Frictionless Offers
- CoreFORCE integration
- SMS notifications
- Managed Overwatch Intelligence included
30-day free trial included
Pro
For dealers ready to automate everything
- Everything in Core, plus:
- Up to 10 users
- Unlimited supplier portals
- Budget vs Actual
- Business Insights
- Financial advisor
- Supplier Spend
- Supplier Rebates
- AI copywriting
- Email Support
- Auto-send
- Brand voice
- Google Text Support
- Customer Relationship Context
- Overwatch Assistant
- Voice interface
- Dynamic Support Knowledge Base
- WooCommerce sync
- MAP Sentry
- Managed Overwatch Intelligence included
- Optional Bring Your Own AI Keys
30-day free trial included
Advanced
For growing teams scaling operations
- Everything in Pro, plus:
- Unlimited users
- API access (planned)
- Multi-location support (planned)
- Dedicated onboarding
- Managed Overwatch Intelligence included
- Optional Bring Your Own AI Keys
- Priority support & onboarding concierge
30-day free trial included
Calculate Your ROI
Model the monthly value of FFL Overwatch using the operational inputs dealers already know, with conservative assumptions grounded in real dealer workflow.
Estimated Monthly Payoff
Estimated monthly value
$720
Pro plan cost
$249/mo
Estimated net gain
+$471/mo
FFL Overwatch pays for itself on recurring workflow recovery alone, before counting upside from more selling time, or avoided cash surprises.
29h
Hours saved / month
3.6
Work days recovered / month
2.9x
Plan cost recovered
Where the monthly savings come from
Supplier invoice intake and admin
7h
3 min recovered per invoice across portal retrieval, intake, and admin follow-through
Acquisition entry and review
3h
0.75 min recovered per firearm/NFA item
Customer email handling
14h
0.75 min recovered per customer email across 22 working days
Financial admin and visibility
5h
30% of weekly financial admin time recaptured
How we estimate thisv
These estimates are intentionally conservative and focus on recurring operational work dealers already understand: supplier invoices, acquisition entry, customer email handling, and financial admin.
The defaults are anchored to a real high-volume independent FFL baseline, then kept restrained for public ROI math. The goal is to show believable recurring value, not best-case automation math.
The calculator does not try to assign dollar value to better purchasing decisions, avoided cash crunches, improved owner confidence, or the compounding benefit of running all of these workflows from one operational picture.
Compare Plans
Everything included at a glance.
| Feature | Core | Pro | Advanced |
|---|---|---|---|
| Invoices | |||
| Accounts Payable | |||
| Accounts Receivable / Layaway | |||
| Invoice tracking | |||
| Automated invoice download | |||
| Payment deadline tracking | |||
| Early payment discount alerts | |||
| Suppliers | |||
| Supplier portal integrations | |||
| Number of supplier portals | Up to 5 | Unlimited | Unlimited |
| Smart Supplier Setup | |||
| One-click Global Fetch | |||
| Acquisitions | |||
| Bound Book automation | |||
| Auto-Acquisitions | |||
| Fastbound integration | |||
| FFL eZ Check validation | |||
| Finances | |||
| Banking (Plaid) | |||
| Budget vs Actual | — | ||
| Smart transaction rules | |||
| Loans | |||
| Insights | |||
| Financial Oracle | |||
| Business Insights | — | ||
| Financial advisor | — | ||
| Supplier Spend | — | ||
| Supplier Rebates | — | ||
| Upcoming Due Invoices | |||
| Marketing | |||
| Email Blasts | |||
| AI copywriting | — | ||
| Frictionless Offers | |||
| Marketing asset library | |||
| Support | |||
| Email Support | — | ||
| Auto-send | — | ||
| Brand voice | — | ||
| Google Text Support | — | ||
| Customer Relationship Context | — | ||
| Overwatch | |||
| Overwatch Assistant | — | ||
| Voice interface | — | ||
| Dynamic Support Knowledge Base | — | ||
| Plan & Platform | |||
| User seats | Up to 3 | Up to 10 | Unlimited |
| Use Your Own AI Keys | — | ||
| WooCommerce sync | — | ||
| CoreFORCE integration | |||
| MAP Sentry | — | ||
| API access | — | — | Planned |
| Multi-location support | — | — | Planned |
| SMS notifications | |||
| Role-based access | |||
| Managed Overwatch Intelligence | |||
| Dedicated onboarding | — | — | |
| UPC Learning Layer | |||
Frequently Asked Questions
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